7 Critical Insights for GCC Enterprises Adopting an Ecommerce Order Management System

The Gulf Cooperation Council (GCC) e-commerce market is expected to reach $49.78 billion by 2027, growing at 11% from 2023. But with the rush to go digital, the big question is: Are GCCs ready to handle the operational twists that come with business growth? Due to fragmented channels, GCC business owners face issues like inventory management and weak customer experience. The GCC market has a digital presence, with 98% internet users and 137.66% regional mobile users. However, the cart abandonment rate is still high due to fragmented sales channels, which result in higher returns, cancellations, and poor customer service. To counter this, GCCs need to integrate an e-commerce order management system (OMS) like Omniful. Power growth and amaze your customers through an efficient OMS that makes everything fall in place effortlessly. This blog will explore seven key insights GCCs must consider before getting an OMS.

The High Price of Using the Wrong OMS

Before we dive into the insights and need for OMS, let's analyze how choosing the wrong e-commerce order management system can harm your business. Some of the things that can turn unfavourable for your business include:

• Delayed or missed deliveries due to poor shipping tools.
• Increased customer frustration due to bulky returns and non-transparency of their orders.
• Conversion loss due to inventory mismanagement.
• Wastage of time, resources, and effort because of the old manual methods.
• Meeting high-volume targets becomes tiresome.

7 OMS Features GCC Enterprises Can't Ignore

Emphasizing Regional Integration

Insight

Finding the right e-commerce order management system becomes necessary. Without an OMS that integrates regionally, businesses often end up paying for customized services based on their outreach and audience. This wastes immense energy, time, and effort that could be utilized otherwise.

Business Impact

Integrating regional marketplaces and logistics providers with the correct OMS will reduce manual effort and error, thereby enhancing customer satisfaction. It also provides faster order fulfillment, real-time status updates, fewer errors, and automated reports that help you better cater to customers.

Ensure Real-Time Inventory Visibility

Insight

Your GCC requires an e-commerce order management system to attain real-time inventory visuals across all channels. Integrating the system lets you see all inventory levels at different warehouses. This will help you maintain levels and eliminate the main issues of overselling or underselling, which can impact your sales.

Business Impact

With the synced inventory view, the OMS provides a centralized dashboard where you can view and manage your decisions. However, the system auto-generates alerts and notifies you in low inventory and reordering cases. By having a complete inventory look, you can further analyze the customer segments and cold-sell for repeat purchases.

Capturing Multicultural Audience

Insight

This challenges the need to cater to a multilingual audience by incorporating it into your operations. Merging operations with an e-commerce order management system will reduce communication gaps and improve service quality.

Business Impact

The OMS will provide the business with bilingual dashboards, notifications, invoices, and alerts for smoother operations. In this way, neither your customers nor your staff will be lost. People can interact in whichever language they find comfortable. Such integrations will result in sales maximization and customer and team satisfaction.

Simplify Returns Across All Channels

Insight

Product returns are expected, but handling them across different sales channels can sometimes be daunting. With changing expectations, customers demand customized returns, which becomes problematic if the business manages the channels manually. Such scenarios reduce customer loyalty and attract negative experience views, impacting the brand's image.

Business Impact

Companies can greatly benefit from an all-in-one integrated OMS that facilitates returns and improves customer journeys on diversified sales channels. Centralizing returns through an e-commerce order management system provides improved workflows and logistics automation and invites repeat purchases.

Effortless Scalability During Peak Seasons

Insight

Peak season is a time to celebrate, but imagine your business struggling with stockouts. This wouldn't happen if you had blended your operations with an e-commerce order management system that would do everything for you. However, if you have invested in an OMS that cannot scale, you lose money, time, effort, and customers.

Business Impact

Tourists must turn out to be a golden opportunity and not a nightmare. If you strategically integrate OMS, your business can efficiently serve volumes with significant growth. That will additionally boost your confidence to handle campaigns without sinking your sales, even during the holiday season.

Work Smarter Leveraging the AI-Automation

Insight

AI automation has made almost all business processes easy. With AI, you no longer need to think of order routing processes and forecasting the optimal stock levels. A cloud-based e-commerce order management system helps with faster and more accurate order fulfillment with no errors. Additionally, the business heads need not worry about which SKUs will spike during peak seasons, as AI dashboards generate reports, and you can stock up accordingly.

Business Impact

Not fully utilizing the technology would be a massive mistake for businesses. With an AI-powered OMS, companies can easily automate the order routing and inventory processes. This will save them operational time and give them ample time to focus on strategic decision-making. Additionally, with this approach, businesses can stay ahead of demand trends and achieve better customer satisfaction.

Adapt Fast with Affordable, Low-Code Solutions

Insight

Whether you are a budding startup or an established business owner, managing costs will always be your top priority. However, one needs to spend to keep up with trends and changing customer expectations. The good news is that you can opt for a unified OMS instead of spending on custom services. This will eliminate the fear of fund wastage and help you scale your business with low-code solutions.

Business Impact

Integrating an AI-driven OMS can easily automate and scale your business operations. This would free up engineering work and reduce the total ownership cost. Businesses can even reduce their workforce this way, a cost-effective strategy. Your company can have transparent operations, higher customer satisfaction, accurate deliveries, and lower costs.

Turn Insight Into Impact for Your GCC Enterprise

Adopting an e-commerce order management system for your GCC is no longer a trend but a transformation strategy. Enterprises must think beyond traditional norms to thrive in this competitive digital marketplace. Each of the insights explained above solves a core challenge faced by GCCs.

By incorporating the OMS, enterprises can easily flourish into big names in this agile and customer-centric environment. From omnichannel synchronization to localized scalability, GCCs can now decide to welcome new opportunities and future-proof their brand's core vision.

However, if you are looking to integrate an e-commerce order management system, don't forget to cross-check the below-mentioned pointers:

• ☑ Regional marketplace integration
• ☑ Multilingual, real-time synced dashboards
• ☑ Easy return and logistics management
• ☑ Cloud-native scalability
• ☑ AI-driven insights and automation
• ☑ Unified and cost-effective platform

GCC ecommerce is scaling rapidly— is your order management system keeping up the pace?
Omniful's unified AI-powered OMS is designed to handle regional complexity, and simplify operations from cold calls to seamless conversions.

Start your journey with Omniful today: Book your demo and elevate your operations to the next level!

FAQs

What type of challenges do GCCs face without a correct OMS?
Without a proper OMS, enterprises face the problems of missed deliveries, delayed shipments, manual errors, and customer dissatisfaction, which can harm the brand's revenue and image.

How does OMS help GCCs with multichannel selling?
An e-commerce order management system like Omniful can integrate all your sales channels into one system. Businesses can easily track order revenue, inventory, and customer feedback from all their platforms and make decisions accordingly.

Can OMS handle the multilingual and currency problems?
Yes. With its customizable interface, a smartly automated OMS easily supports multiple languages and currencies. This is especially needed by GCCs, which operate in regions like the UAE, Saudi Arabia, and Kuwait, where transactions must happen in Arabic/English languages and currencies.

What is the role of AI automation in scaling operations?
With automation, businesses can reduce the risks of manual error, delays, and inefficiencies that lead to lost customers. The dashboards generate reports and analytics that can help you focus on strategic decisions rather than managing daily orders and inventory.

What kind of data insights can GCC enterprises get from OMS?
Companies get real-time analytics on sales trends, customer behavior, fulfillment rates, and inventory levels. Businesses can make informed decisions that further empower growth by analyzing and tracking the numbers.

Is a cloud-based OMS a better option for GCC enterprises?
Definitely! Cloud-based and AI-powered OMS offers flexibility and scalability and improves efficiency at a lower cost. Examples of such OMS that you can try include Omniful, Fynd, Linnworks, NetSuite etc.