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Who Really Needs Order Management Software (OMS)?

By Team Omniful
Published: 3 June 2025Updated: 3 June 2025
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Who Really Needs Order Management Software (OMS)?

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      Fast Insights for Busy Operators

      • Retailers managing both stores and e-commerce need real-time order tracking.
      • E-commerce brands with multiple channels face inventory syncing challenges.
      • 3PL providers require automation for custom workflows and branded dashboards.
      • Pharma and grocery businesses need expiry and batch tracking support.
      • Startups scaling fast need low-code systems with plug-and-play integrations.
      • Any brand struggling with order delays or stockouts should consider an OMS.

      Understanding Order Management Software (OMS)

      An Order Management System (OMS) is a digital tool that automates and tracks every step of an order’s lifecycle—from placement to fulfilment and returns. For businesses in the MENA region, an OMS can offer real-time visibility, lower operational costs, and seamless scalability.

      The core strength of a system like Omniful’s OMS lies in its flexibility. It connects with multiple sales channels, syncs inventory, and supports delivery systems—all from one place.

      Why E-Commerce Brands Can’t Do Without OMS

      Key Struggles:

      • Orders lost due to delayed stock updates.
      • Manual errors in fulfilment.
      • Frustrated customers due to late shipments.

      An e-commerce business selling across platforms like Shopify and Amazon needs automated order tracking. An OMS allows for:

      • Real-time order status updates.
      • Integrated shipping processes with over 100 providers.
      • Partial fulfilment and backorder management.

      By integrating with Shipping Gateway, brands can avoid delays and ship using the best available carrier, every time.

      Pro Tip:
      Use Plug and Play Integrations to connect with existing systems and marketplaces instantly.

      Omnichannel Retailers: Connect POS and Online Seamlessly

      Omnichannel retailers need systems that sync both in-store and online operations. Mismatched inventories or sales tracking can lead to lost revenue and stockouts.

      OMS connects with your Point of Sale (POS) to create one inventory view. That means:

      • Buy Online, Pick-up In-Store (BOPIS) becomes a reality.
      • Inventory is updated in real-time across all touchpoints.
      • Sales insights are centralised for smarter forecasting.

      With integrated Inventory Management, store teams always know what’s available, and where.

      Logistics & 3PL Companies: Structure Meets Speed

      3PLs manage fulfilment for various clients. They deal with custom rules, branded needs, and regional regulations.

      An OMS helps 3PLs with:

      • Client-based order workflows.
      • Custom dashboards and branded interfaces.
      • Centralised inventory and return handling.

      When Aramex, a leading MENA logistics company, implemented Omniful’s OMS, they expanded their fulfilment model across 100+ dark stores with minimal tech spend.

      D2C Brands: From Startup Chaos to Streamlined Growth

      Direct-to-consumer brands scale fast. They often outgrow manual tools within months.

      Challenges include:

      • Tracking inventory across dark stores and warehouses.
      • Managing high return volumes.
      • Handling backorders during promotions.

      With Omniful’s OMS, D2C brands can:

      • Track product movement in real time.
      • Optimise delivery via local hubs.
      • Set up Returns Management with reverse logistics and refund APIs.

      Case in Point:
      Laverne Group reduced delivery time from 4–6 days to under 3 hours in Riyadh using in-house fulfilment powered by Omniful.

      Grocery and Pharma: Need for Accuracy and Compliance

      These industries deal with perishables, regulations, and sensitive inventory.

      An OMS helps by:

      A WMS-OMS integration supports proper stock rotation and high-volume order accuracy for quick commerce players.

      High-Volume Return Businesses: Avoid Margin Erosion

      Returns are expensive. But poorly managed returns are worse.

      Use an OMS to:

      • Track every return by customer and product.
      • Automate refunds and credit memos through marketplace APIs.
      • Connect doorstep pickups with your Transportation Management System.

      Return handling is smoother with Omniful’s platform, thanks to in-store (BORIS) and doorstep (reverse logistics) options.

      MENA-Focused Businesses: Go Local, Stay Scalable

      Expanding across the GCC or MENA means navigating diverse languages, regulations, and logistics partners.

      Omniful’s OMS supports:

      • Bilingual interfaces (Arabic and English).
      • Local tax formats and invoicing.
      • Shipping through regional leaders and local partners.

      By enabling Omniship, businesses access the best carrier per region—at optimised cost and SLA.

      Who Outgrows Their ERP First?

      Many businesses start with an ERP. But they soon find it bulky, expensive, and slow to adapt. An OMS offers faster deployment, easier integration, and modern scalability.

      Unlike legacy systems, Omniful’s platform is:

      • Modular (pick only what you need).
      • Cloud-native and mobile-friendly.
      • Built for today’s commerce, not yesterday’s models.

      You don’t need to rip and replace. Just plug the OMS into your current setup.

      Still Unsure? Ask Yourself These 5 Questions

      If you answer “yes” to more than one, it’s time for OMS:

      • Do you sell across more than one channel?
      • Is your inventory updated manually?
      • Are return requests frequent and slow?
      • Do fulfilment delays hurt your ratings?
      • Do you plan to expand regionally soon?

      If so, the right OMS is your growth lever.

      Omniful: Built for Today’s Commerce Needs

      Omniful’s OMS is not just software—it’s an operating system for modern business.

      Why choose Omniful:

      • Built in and for MENA.
      • Connects with 100+ shipping partners.
      • Combines OMS, WMS, TMS, POS and Returns in one stack.
      • Supports AI-powered demand forecasting and order tagging.

      Ready to Streamline Your Operations?

      Whether you’re an emerging D2C brand or a leading logistics player, the right tools will shape your future.

      👉 Explore Omniful OMS
      👉 Request a Custom Demo

      Give your team speed, control, and confidence—powered by Omniful.

      FAQs

      Is an OMS different from an ERP?
      Yes. OMS focuses only on order fulfilment and inventory flow. ERPs are broader.

      How long does OMS implementation take?
      Omniful’s platform is plug-and-play. Most businesses go live in under four weeks.

      Can I integrate my current POS with this OMS?
      Yes. Omniful supports full integration with POS systems and sales channels.

      Does Omniful support Arabic and regional settings?
      Yes. It is designed specifically for businesses in MENA.

      What if I use multiple 3PLs?
      No problem. You can assign different rules and carriers using Shipping Gateway.

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