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Shipping Gateway Best Practices for Faster Label Printing and Courier Optimisation

By Team Omniful
Published: 27 April 2025Updated: 28 April 2025
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Shipping Gateway Best Practices for Faster Label Printing and Courier Optimisation

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      In today’s fast-paced world of online commerce, every second saved matters. Customers expect their orders delivered quickly, with real-time tracking and smooth service. Retailers and fulfilment providers must keep up, or risk losing business to faster competitors.

      One critical piece of this puzzle is your shipping gateway. A strong shipping gateway isn’t just a tool — it’s the engine that drives faster label printing, smart courier selection, and efficient order fulfilment.

      When optimised correctly, your shipping process can become a strategic advantage rather than a bottleneck. Especially in MENA markets like Saudi Arabia, the UAE, and Egypt, where consumer expectations are rising rapidly, mastering your shipping gateway is essential for sustainable growth.

      Fast Lane Insights:

      • Use automated label printing to save time and avoid human errors
      • Implement real-time rate shopping to pick the best courier service instantly
      • Prioritise regional couriers for faster MENA fulfilment
      • Set smart automation rules to optimise carrier selection based on weight, speed, and cost
      • Track performance continuously and adjust courier partnerships as needed
      • Integrate inventory and shipping systems for real-time stock visibility
      • Embrace bulk actions like batch printing for large volumes

      Why Shipping Efficiency is a Business Essential Today

      Shipping is no longer just a backend operation. It's now a key part of the customer journey. Poor shipping experiences — delays, lost packages, wrong couriers — can damage your reputation overnight.

      In MENA’s booming e-commerce sector, where marketplaces like Noon and Amazon.sa are setting high benchmarks, customers expect:

      • Faster deliveries (often same-day in key cities)
      • Accurate tracking
      • Seamless returns

      Without a reliable shipping gateway, businesses end up manually managing couriers, printing single labels at a time, and reacting to problems rather than preventing them.

      The result? Higher operational costs, lower customer satisfaction, and lost sales.

      Best Practices for Supercharged Label Printing

      Move Beyond Manual Efforts

      Manual label printing wastes valuable time. It increases the chances of errors, such as wrong addresses or misplaced parcels.

      Automated label generation from your shipping gateway can:

      • Instantly print correct labels once an order is ready
      • Connect directly with thermal printers for high-volume efficiency
      • Save warehouse teams hours each day during peak seasons

      Invest in High-Speed Hardware

      Thermal printers, like Zebra and Honeywell models, have become the gold standard in MENA fulfilment hubs. They're fast, durable, and integrate easily with leading order fulfilment platforms.

      Ensure your printers can handle:

      • Bulk label printing
      • Real-time syncing with your inventory system
      • Minimal downtime with easy-to-replace consumables

      Batch Printing for Bulk Orders

      Modern gateways offer bulk print features. Instead of printing one label at a time, you select dozens (or hundreds) of orders and print labels in one go.

      This dramatically improves warehouse throughput and reduces picking and packing time.

      How to Optimise Courier Service Selection with Rate Shopping

      Enable Real-Time Rate Comparisons

      With automated rate shopping, your system compares available courier services live as each order comes in.

      It factors in:

      • Weight and dimensions
      • Delivery destination
      • Shipping method (same-day, next-day, economy)
      • Courier pricing

      You can automatically assign the best courier without manual intervention, saving both time and money.

      Create Smart Automation Rules

      Set dynamic rules like:

      • If an order is under 2kg and local, choose the fastest same-day courier.
      • If delivery is to a rural area, select the courier with the highest success rate.
      • For fragile goods, select providers offering enhanced handling.

      Leverage MENA-specific Couriers

      In markets like Saudi Arabia and UAE, international players may not always offer the fastest or most cost-effective options.

      Top regional players to integrate include:

      • Aramex (excellent cross-border capabilities)
      • SMSA Express (strong local presence)
      • Fetchr (good for last-mile hyperlocal delivery)

      By prioritising local partnerships, you enhance speed and lower costs.

      Integration: Where Label Printing and Courier Rate Shopping Meet

      The most advanced shipping gateways combine label printing and courier rate selection into one seamless flow:

      1. Customer places an order
      2. System picks the optimal courier
      3. Label is printed immediately
      4. Tracking number sent automatically to customer
      5. Order handed over to the courier without delay

      Platforms like Omniful, built for MENA businesses, offer such integrations out of the box, reducing manual work by up to 70%.

      Benefits of Streamlined Shipping Operations

      • Higher Customer Satisfaction: On-time deliveries build brand trust
      • Lower Operational Costs: Smart courier selection cuts shipping spend by up to 30%
      • Faster Warehouse Processing: Bulk printing and automation free up staff
      • Real-Time Visibility: Inventory and shipping data stay in sync
      • Scalability: Handle Black Friday or Ramadan rushes without additional staff

      Mistakes to Avoid with Shipping Gateways

      • Choosing too many couriers: Keep your network lean and reliable.
      • Not updating courier integrations: MENA couriers frequently upgrade APIs.
      • Ignoring return shipping setups: Reverse logistics must be automated too.
      • Overcomplicating rules: Keep automation simple and goal-driven.
      • Forgetting mobile compatibility: Staff should print labels from tablets if needed.

      Shipping Gateway Success Stories in the MENA Region

      Case Study: Riyadh-Based Fashion Brand

      A fast-growing D2C brand struggled with next-day deliveries. After implementing automated rate shopping and bulk label printing:

      • Shipping errors dropped by 48%
      • Same-day dispatch rates rose from 42% to 78%
      • Courier costs fell by 18% on average

      Case Study: UAE Health Supplements Retailer

      After using a shipping gateway with smart courier selection:

      • Customer complaints about late deliveries decreased by 61%
      • Their Net Promoter Score (NPS) improved by 22 points within six months

      Looking ahead, shipping gateways are getting smarter with:

      • AI-based route optimisation: Predict courier success rates per destination
      • Dynamic label generation: Auto-customised labels based on packaging rules
      • Hyperlocal delivery integration: For instant delivery within cities like Riyadh and Dubai
      • Blockchain for secure tracking: Coming soon for cross-border MENA shipments

      Final Word

      Shipping efficiency is no longer a competitive edge — it’s the baseline.

      Faster label printing, intelligent courier service rate shopping, and seamless integration are the cornerstones of winning in today’s MENA commerce landscape.

      With solutions like Omniful, your shipping gateway becomes a powerful lever for growth. It’s time to leave manual work behind and build a faster, smarter future.

      See Omniful in Action to discover how effortless, scalable shipping is closer than you think!

      FAQs

      What is a shipping gateway?
      A platform that automates label printing, courier selection, and order tracking, integrating with your inventory and fulfilment systems.

      How does courier rate shopping work?
      It compares multiple courier rates live for each order and selects the most suitable option based on predefined criteria.

      Why is automated label printing important?
      It reduces human errors, speeds up warehouse operations, and ensures quick dispatches.

      Which couriers are best for Saudi Arabia?
      Aramex, SMSA, Naqel Express, and Fetchr are top choices for reliable domestic and cross-border deliveries.

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