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Unlocking Carrier Cost Savings: How to Use Historical Data for Better Rate Negotiations

By Team Omniful
Published: 28 May 2025Updated: 28 May 2025
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Unlocking Carrier Cost Savings: How to Use Historical Data for Better Rate Negotiations

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      Fast Lane Summary: What You’ll Gain from This Guide

      • Understand how TMS historical data enhances logistics negotiations.
      • Learn best practices to analyse and use past shipping trends.
      • Explore tools and tactics used by MENA businesses to reduce last mile delivery costs.
      • Discover how integrated TMS platforms simplify contract management.
      • Gain actionable tips for structuring better carrier contracts in GCC.

      Introduction: A New Era for Carrier Rate Negotiations

      The logistics and supply chain management landscape in the MENA region is evolving rapidly. Saudi Arabia’s Vision 2030 and the UAE’s continued investment in logistics hubs have created a competitive environment for carriers and 3PL providers. In such a market, businesses are discovering an overlooked asset — historical transport data.

      A Transportation Management System (TMS) doesn’t just automate routes. It can be your biggest ally in negotiating smarter, leaner, and more strategic carrier contracts. This blog explores how leveraging TMS historical data can empower supply chain leaders to secure better last mile delivery terms across the GCC.

      The Growing Importance of TMS in MENA’s Logistics Boom

      Supply chain digitisation is no longer a luxury. In Saudi Arabia, over $1.5 billion was invested in logistics infrastructure in 2023 alone. As last mile delivery becomes a core differentiator, businesses need scalable tools to optimise fleet and partner performance.

      A modern Transportation Management System is critical. It centralises operations, tracks performance, and offers historical insights that businesses can leverage to renegotiate contracts or switch providers entirely. With MENA’s growing complexity — including urban congestion, variable fuel costs, and inter-city compliance — making informed decisions is crucial.

      What Is Historical TMS Data and Why It Matters

      Historical TMS data refers to archived information on shipping routes, carrier performance, costs, delays, and delivery times. These records provide a detailed log of past logistics operations. Properly analysed, they help supply chain leaders:

      • Spot inefficiencies
      • Predict cost trends
      • Benchmark carrier performance
      • Forecast seasonal surges
      • Evaluate real-time vs scheduled delivery cost differences

      Without this data, businesses often negotiate blindly. They rely on carrier quotes and market hearsay. But with the right TMS system, logistics teams enter negotiations armed with facts.

      Key Data Points That Influence Carrier Negotiations

      On-Time Delivery Rates

      If a carrier promises 98% on-time delivery but your records show only 88%, that’s leverage. Historical TMS data can highlight gaps between SLAs and real-world outcomes.

      Cost Per Shipment Over Time

      By tracking cost trends month-over-month, you can detect inflation or unjustified rate increases. This is especially relevant in long-term contracts where prices creep up silently.

      Last Mile Delivery Performance

      In cities like Riyadh and Jeddah, where traffic congestion fluctuates, last mile performance is crucial. Historical data helps evaluate which carriers consistently meet delivery targets in specific zones.

      Return and Failed Delivery Rates

      High return rates due to late or missed deliveries impact brand reputation. TMS systems that integrate with Returns Management can showcase which carriers are more reliable, reducing reverse logistics costs.

      Leveraging Data for Smarter Negotiation Strategies

      Benchmarking Against Industry Standards

      Use your TMS reports to compare carrier performance with MENA-wide logistics standards. For example, if the average last mile cost in Dubai is $3.50 but your carrier charges $5, it's time for a conversation.

      Using Heatmaps and Zone-Based Analytics

      Some TMS platforms, such as Omniful TMS, allow heatmap generation. These visuals show delivery density, delays, and costs by region. They help negotiate better rates in high-volume areas like Eastern Province or Abu Dhabi.

      By understanding seasonal fluctuations (like Ramadan surges or Eid holiday slowdowns), you can request dynamic pricing models or cap surcharges during peak periods.

      Holding Carriers Accountable to SLAs

      Most contracts promise specific SLAs. Your TMS audit trail ensures that these aren’t just ink on paper. If a carrier fails consistently, you have grounds to renegotiate — or replace them.

      Integrating Analytics with Negotiation Preparation

      Before entering any rate conversation, prepare a data-backed dossier. Here’s how:

      • Visual Charts: Use graphs to illustrate delivery times, cost per mile, and driver performance.
      • Summary Reports: Generate summaries showing average time to deliver by city or region.
      • Incident Logs: Highlight issues like failed deliveries, missed pickups, or delays.
      • Performance Forecasts: Predict future savings by switching to a better-performing carrier.

      Your TMS system should offer plug-and-play integrations with analytics tools to make this seamless.

      Real-World Example: MENA Brand Saves 20% on Freight Spend

      A regional D2C brand operating across UAE and Saudi Arabia used its TMS to analyse six months of freight data. Here’s what they found:

      • One carrier underperformed in Dammam with 18% delivery delays.
      • Another was 30% more cost-effective in Sharjah but wasn’t used frequently.
      • Bulk shipments on weekends led to fewer delays than weekday dispatches.

      With this insight, they renegotiated their contract, rebalanced delivery volumes, and restructured routes — cutting freight spend by 20% in one quarter.

      Aligning Rate Negotiations with Supply Chain Objectives

      Successful logistics teams align cost-saving goals with broader supply chain strategies. Here’s how your historical data helps:

      • Optimising Inventory: By ensuring timely deliveries, businesses reduce safety stock.
      • Improving Order Fulfilment Rates: Data shows which carriers ensure on-time deliveries that boost OMS performance.
      • Enhancing Customer Satisfaction: Reliable last mile service leads to fewer customer complaints and returns.

      A truly integrated Order to Delivery cycle relies on clean data and responsive logistics partnerships.

      What to Look for in a TMS System for Contract Management

      Not all TMS platforms are created equal. When choosing or upgrading your system, consider these features:

      • Real-time route optimisation and cost comparison
      • Automated rate and invoice audits
      • SLA breach alerts and compliance logs
      • Geo-tagged delivery tracking
      • Integration with Inventory and Returns Management

      Omniful’s TMS system supports advanced rate benchmarking, integrates seamlessly with WMS and OMS, and enables businesses to manage fleets, track costs, and streamline negotiations.

      Final Thoughts: Take Back Control of Your Delivery Costs

      Carrier negotiations shouldn't be guesswork. In today’s competitive supply chain environment, especially in the dynamic MENA region, decisions must be driven by data. A strong TMS system doesn’t just help you deliver faster — it helps you pay less.

      Whether you’re negotiating with Aramex, Naqel Express, or a niche local courier in the UAE free zones, your historical transport data is a strategic asset. Use it.

      Frequently Asked Questions (FAQs)

      What is a TMS system and how does it help in negotiations?
      A Transportation Management System (TMS) helps plan, execute, and optimise logistics operations. It stores historical data that supports strategic negotiation with carriers.

      How does last mile delivery impact contract terms?
      Last mile delivery is often the most expensive part of the logistics chain. Data on last mile performance helps businesses demand better SLAs or lower prices from carriers.

      Can small businesses benefit from TMS rate analytics?
      Yes. Even businesses handling 50 shipments a day can save costs by analysing trends and carrier performance using a cloud-based TMS.

      What if carriers refuse to lower rates despite data?
      Data gives you the leverage to compare multiple carriers and switch providers. It also strengthens your position in setting clear SLAs in future agreements.

      How do I ensure accurate historical data?
      Use a TMS that integrates with your OMS, WMS, and sales channels to ensure clean, centralised data capture.

      See Omniful in Action

      Ready to upgrade your carrier negotiation game? Let Omniful’s TMS help you transform freight from a cost centre into a competitive edge.

      👉 Request a Demo

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